Digital marketing is often defined as online marketing initiatives that appear on a computer, phone, tablet, or other device. It can take various forms, such as online video, display ads, search engine marketing, paid social ads, and social media posts.
Digital marketing is frequently compared to “traditional marketing” such as magazine advertisements, billboards, and direct mail. Oddly, television is frequently associated with traditional marketing.
Did you know that nine out of ten adults in the United States go online every day? Furthermore, 41% say they are online “almost constantly.” As a marketer, it is critical to capitalize on the digital world by developing an online advertising presence, growing a brand, offering a fantastic customer experience that attracts more potential customers, and implementing a digital strategy.
A digital marketing plan enables you to engage with existing customers and others who are interested in your products or services using various digital channels such as social media, pay-per-click, search engine optimization, and email marketing. As a result, you may establish a brand, deliver an excellent customer experience, attract new customers, and much more.
